Urban Outfitters does this.
When companies, such as Urban Outfitters, allow customers to make reviews it is a way of building trust with customers. It can have both positive and negative affects on sales. Iffy customers, either new to the company or unsure of a product, will be affirmed that what they are contemplating purchasing is a good buy. However, if a product receives bad reviews, it may turn customers away from a product, or the company as a whole.
I recently received an email from Urban Outfitters asking me to write a review on a purchase. The email I received had the request, in addition to the latest product I purchased and other products for sale.
I wasn't busy at the time, and really liked the shoes that I bought so, I took the time to write a review.
Looking back, the email they sent me was a very good idea. I already purchased something, so they know that I like what they offer. In addition, it gets me back on their website if I make the review. Since I'm already there, why wouldn't I shop around? Make another purchase, maybe? It also shows that they care about what I think about their products. Urban Outfitters wants their customers to be happy with their purchases, otherwise they won't come back. If nothing else, it simply reminds me that they exist.
<3Kendra
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