Fashion Week

I found this very interesting article on social media and how it was changing Fashion Week on Mashable.com

In the article, it talked about how before social media, stories would be written about Fashion Week, before journalist attended it. "...but we didn't write abou

t the collections until closer to the season [they arrived in stores],” recalls Ray Alex Smith..."

That has changed now: "Now we’re writing of the moment, and not just on the runway, but things spotted beyond the runway too,” Smith explains..." As a by-standard, not experiencing Fashion Week first hand, I can personally account that what all Media

discusses pertaining to Fashion week has changed. It makes it a lot easier for people like myself to stay informed on the events happening, and in real time! “People love backstage,” Oliver says. “Even if it’s just a 20-second video of some new technique for putting on eye makeup, people will retweet it. [Readers] want what they can’t get.” I completely agree; I love

staying informed on new fashions and trends. As a consumer on budget, being able to learn and see the styles that come out during Fashion Week help me prepare my wardrobe. I can see transitional, and staple pieces in my closet and at stores that allow me to stretch my dollar and keep my inner fashionista happy.

What is even more exciting about the use of social media has to do with the immediacy. “What you see on the runway or teenvogue.com is very produced,” Chen explains. “What you see on Twitter and Tumblr are raw. You’re there while [makeup artist] Pat McGrath is mixing these two lipsticks, you’re there for the blow-by-blow action and part of the scene.”

All I can say in conclusion is, THANK YOU SOCIAL MEDIA! ;D

<3Kendra

Thanks to: http://mashable.com/2011/09/14/social-media-fashion-week-journalism/ written by: Lauren Indvik

Nordstom on Twitter

Hello All!

Nordstrom is one of my new follows, on twitter, of the week. The department store offers a wide variety of products from men and women's apparel, to shoes, makeup and even food.

Nordstrom uses their Twitter account, ran by three employees, in many ways. First, they use it as a promotion tool. Earlier this week they tweeted about TOMS, a shoe company that gives a free pair of shoes to a person in need for every shoe that someone purchases. They promote new products, current and future sales as well as fashion trends.

Nordstrom also uses their Twitter as a form of a customer service line. Sometimes, when customers are happy with in-store experiences or online purchases, they will tweet about it. Lily, Katie and Shauna (Nordstrom's Twitter employees) take the time to thank the customers for choosing to shop at Norstrom. This is a great way to make customers feel appreciated. However, they also deal with unhappy customers. When customers have a poor in-store experience or are unhappy with their online purchases, they are able to tweet as well. This "bad" promotion needs to be dealt with efficiently. Because of Twitter, Nordstrom is able to communicate with these customers, quickly. They reply to the person's tweet, and often request the upset customer to direct message them with their contact information, so they gather more information and help make the customer feel better. These tweets and direct messages on Twitter can keep customers coming back to Nordstrom for their shopping needs.

Inefficient use of social media by companies is still common. When a company makes Twitter, Facebook and other social media accounts, it is important for the company to manage, update, and interact on the platforms. Improper use of social media can often be worse than not suing social media at all. After checking out Nordstrom's Twitter page, one can see that they are not in this group. They are very open about their stores and communicate with all types of customers and discuss their experience.

Follow me on Twitter @schmikaf

<3Kendra

Victoria's Secret

Most people know of Victoria's Secret. The company sells everything from lingerie, to boots, to perfume, to leggings.

Victoria's Secret digital advertising consists of Facebook pages, Twitter accounts and websites--which include member-only accounts. They have segmented their brand--Victoria's Secret, and Victoria's Secret PINK.

Twitter

VS's twitter accounts are for VS and VSPink. Recently on VS, they have been promoting their Fashion Show with hashtags such as:

#VSFantasyBra

#VSScentEvent

#VSSeductionTip

#VSFashionShow

#VSHawaii

In addition to Victoria's Secret's PINK Nation member-only reward group, VSPink promotes their college lines, by hashtaging or @ing direct VSPink colleges. They also promote common topics that followers may be interested in:

#Halloween

#Heartbreaker

#CampusTour

#ClubPINK

#PINKTruck

@IlliniPINK

Fashion Show Website

The biggest Victoria's Secret topic being promoted at the moment is the VS Fashion Show! In addition to Twitter and Facebook promotion, VS has developed a website. One the website, viewers can find information about the performers (Maroon5, Cee Loo Green, and Kanye West). The have made videos and articles promoting and informing their performances. They also have videos, photos and bios about the VS models and behind the scenes on photo shoots and commercials.

One of the annual features about the VS Fashion Show is the yearly Fantasy Bra that VS makes. They have all the details about the design and creation of 2011's addition!

They also promote sales by notifying visitors of the apps that they have developed for iPod and iPad.

Facebook

The Victoria's Secret Facebook page is a mix between the comments and customer interactions on their twitter page with the information and entertainment of their All Access website.

Visit all of their digital advertising methods! Don't forget to tune in to CBS for the 2011 Fashion show on November 29th at 10/9c!

<3Kendra

Tiffany & Co

Tiffany has been working on an ongoing "True Love" marketing campaign. The campaign uses digital mediums such as Facebook, Twitter and their website.

Facebook

On Tiffany & Co's Facebook page, they have videos of kids talking about what they think true love is, the option to "share your love" by tagging your and your lover's initials on a map where "your heart beats faster" and more.

Twitter

Consumers often tweet @TiffanyAndCo about the jewelry that they have purchased, or Tiffany gifts that they have received. Tiffany does a pretty good job about staying in contact with their customers and replying to tweets or retweeting good experiences by their customers. They also tweet about when celebrities wear their jewelry--such as when attending a red carpet, or other event. In addition, they tweet about new lines that come out.

TiffanyCo.com

Their website often has a new landing page directing customers to portions of the website with new merchandise. On the engagement page, they have similar promotions of "love," as the facebook page--such as "The Art of Romance"--of course, with immediate access to engagement rings.

Other

In addition to their facebook, twitter and website, they also offer a app for iPods, iPhones and iPads.

It is all very interactive. Share your love story, watch someone else talk about love, figure out what ring would make her the most happy. Tiffany is a more expensive jewelry store, so I believe that they are trying to attach Tiffany & Co with love, so that more people will be willing to spend the extra money.

They got me hooked on the brand! ;D

I found all of the pages very entertaining. You should check them out, too. See if you can find where I "share my love." =D

<3Kendra

Thank You

So, I followed some new companies and professionals tonight on Twitter and several of them sent me back thank you direct messages.

I know it's a little thing, and I've talked about it on my blog before, but I just feel like it is a really good marketing technique. I'll remember it, and that will work in their favor in the future.

hmm...Maybe I should start direct messaging all my followers.

To Be Continued...

<3Kendra

p.s. follow me on Twitter @schmikaf

and THANK YOU FOR READING MY BLOG!

Wonderstruck: the saga continues...

Hello everyone!

I thought that I would update you on Taylor Swift's perfume, Wonderstruck, and the marketing that they are doing!

Last time I told you that I received a sample on a postcard. It smelled delicious. But, they didn't stop there.

This week I received an email from them asking if I enjoyed the perfume and was able to go out and buy it. If I hadn't bought it yet, they gave links to website where I could purchase the perfume, as well as Taylor's Facebook and Twitter pages.

They had my email because it was one piece of information I had to give up in order to request a sample. I feel like the timing, and use of the email was good. I had received the perfume and enjoy it for a little less than a week, so the fragrance was still fresh in my mind, but I may have needed a little push to go get it, or perhaps I had received it on a busy week and forgot about it.

In addition to the Facebook, Twitter, free sample and email marketing used, I forgot to mention the commercial that has been playing for several weeks! They started playing before I was able to sign up for a free sample (remember, I ran into technical difficulties). If you have seen it, watch it below!

It appears to be the first in a saga of Wonderstruck commercials! If so, I hope to see the new one soon! I love Taylor Swift's songs and Enchanted is great to hear! I'd also like to note that I think that her dress is beautiful!

I'll keep you up to date with fashion marketing that I get!

Have a great Tuesday!

<3Kendra

Samples!

UPDATE!

I know all my readers were impatiently waiting the arrival of my samples of perfume (that I ordered off of Facebook)! They came in!

Taylor Swift's same consisted of a postcard...a little bit of a let down, because I can't wear the sample...But oh well.

It smelled lovely. A very good scent for fall! The video, of Taylor Swift describing the smell, that I posted on one of my previous blogs describes it very well! I was kind of nervous to see if I would like it because she described it as "spicy" smells (which I'm not a fan of), but it was delicious!

Like Taylor Swift on Facebook, then go buy Wonderstruck!

Burberry's was a package! And shipped from the UK, non-the-less! Inside the box was your standard perfume tester with a spray lid.

Burberry also smelled good! I plan on wearing it around a couple days do see if the scent matches me. In case you were unaware, perfumes smell different on everyone! Weird, huh?

Now to the marketing part.

I wonder how many sales will be made off of the social media campaigns. I feel like it was a good way to get people to smell the product. Often times, people buy the same perfume over and over again without looking around at new scents. I also think that it was a good idea to send samples because it allow people to easily incorporate the scent into their routine. If they get complimented, maybe that will make them lean more towards purchasing!

I'll be searching online for any information I can find about sales of both perfumes. Like stated previously in my blog, both are new perfumes to market so it will be interesting to see how long they stick around for!

Check them out!

<3Kendra