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I'm a senior Marketing major at the University of Northern Iowa and I'm blogging for my Digital Advertising class. My blog is mostly about online shopping and such because it's awesome. Don't you think? Though so. I also like vampires, so they will be inserted whenever possible. ENJOY!

Tuesday, October 11, 2011

Wonderstruck: the saga continues...


Hello everyone!

I thought that I would update you on Taylor Swift's perfume, Wonderstruck, and the marketing that they are doing!


Last time I told you that I received a sample on a postcard. It smelled delicious. But, they didn't stop there.

This week I received an email from them asking if I enjoyed the perfume and was able to go out and buy it. If I hadn't bought it yet, they gave links to website where I could purchase the perfume, as well as Taylor's Facebook and Twitter pages.

They had my email because it was one piece of information I had to give up in order to request a sample. I feel like the timing, and use of the email was good. I had received the perfume and enjoy it for a little less than a week, so the fragrance was still fresh in my mind, but I may have needed a little push to go get it, or perhaps I had received it on a busy week and forgot about it.

In addition to the Facebook, Twitter, free sample and email marketing used, I forgot to mention the commercial that has been playing for several weeks! They started playing before I was able to sign up for a free sample (remember, I ran into technical difficulties). If you have seen it, watch it below!


It appears to be the first in a saga of Wonderstruck commercials! If so, I hope to see the new one soon! I love Taylor Swift's songs and Enchanted is great to hear! I'd also like to note that I think that her dress is beautiful!

I'll keep you up to date with fashion marketing that I get!

Have a great Tuesday!

<3Kendra

1 comment:

  1. Oh Taylor Swift... always good to see your face haha
    Nice blog! :)

    ReplyDelete