In the article, it talked about how before social media, stories would be written about Fashion Week, before journalist attended it. "...but we didn't write abou
t the collections until closer to the season [they arrived in stores],” recalls Ray Alex Smith..."
That has changed now: "Now we’re writing of the moment, and not just on the runway, but things spotted beyond the runway too,” Smith explains..." As a by-standard, not experiencing Fashion Week first hand, I can personally account that what all Media
discusses pertaining to Fashion week has changed. It makes it a lot easier for people like myself to stay informed on the events happening, and in real time! “People love backstage,” Oliver says. “Even if it’s just a 20-second video of some new technique for putting on eye makeup, people will retweet it. [Readers] want what they can’t get.” I completely agree; I love
staying informed on new fashions and trends. As a consumer on budget, being able to learn and see the styles that come out during Fashion Week help me prepare my wardrobe. I can see transitional, and staple pieces in my closet and at stores that allow me to stretch my dollar and keep my inner fashionista happy.
What is even more exciting about the use of social media has to do with the immediacy. “What you see on the runway or teenvogue.com is very produced,” Chen explains. “What you see on Twitter and Tumblr are raw. You’re there while [makeup artist] Pat McGrath is mixing these two lipsticks, you’re there for the blow-by-blow action and part of the scene.”
All I can say in conclusion is, THANK YOU SOCIAL MEDIA! ;D
<3Kendra
Thanks to: http://mashable.com/2011/09/14/social-media-fashion-week-journalism/ written by: Lauren Indvik
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