Facebook
On Tiffany & Co's Facebook page, they have videos of kids talking about what they think true love is, the option to "share your love" by tagging your and your lover's initials on a map where "your heart beats faster" and more.
Twitter
Consumers often tweet @TiffanyAndCo about the jewelry that they have purchased, or Tiffany gifts that they have received. Tiffany does a pretty good job about staying in contact with their customers and replying to tweets or retweeting good experiences by their customers. They also tweet about when celebrities wear their jewelry--such as when attending a red carpet, or other event. In addition, they tweet about new lines that come out.
TiffanyCo.com
Their website often has a new landing page directing customers to portions of the website with new merchandise. On the engagement page, they have similar promotions of "love," as the facebook page--such as "The Art of Romance"--of course, with immediate access to engagement rings.
Other
In addition to their facebook, twitter and website, they also offer a app for iPods, iPhones and iPads.
It is all very interactive. Share your love story, watch someone else talk about love, figure out what ring would make her the most happy. Tiffany is a more expensive jewelry store, so I believe that they are trying to attach Tiffany & Co with love, so that more people will be willing to spend the extra money.
They got me hooked on the brand! ;D
I found all of the pages very entertaining. You should check them out, too. See if you can find where I "share my love." =D
<3Kendra
No comments:
Post a Comment