Victoria's Secret

Most people know of Victoria's Secret. The company sells everything from lingerie, to boots, to perfume, to leggings.

Victoria's Secret digital advertising consists of Facebook pages, Twitter accounts and websites--which include member-only accounts. They have segmented their brand--Victoria's Secret, and Victoria's Secret PINK.

Twitter

VS's twitter accounts are for VS and VSPink. Recently on VS, they have been promoting their Fashion Show with hashtags such as:

#VSFantasyBra

#VSScentEvent

#VSSeductionTip

#VSFashionShow

#VSHawaii

In addition to Victoria's Secret's PINK Nation member-only reward group, VSPink promotes their college lines, by hashtaging or @ing direct VSPink colleges. They also promote common topics that followers may be interested in:

#Halloween

#Heartbreaker

#CampusTour

#ClubPINK

#PINKTruck

@IlliniPINK

Fashion Show Website

The biggest Victoria's Secret topic being promoted at the moment is the VS Fashion Show! In addition to Twitter and Facebook promotion, VS has developed a website. One the website, viewers can find information about the performers (Maroon5, Cee Loo Green, and Kanye West). The have made videos and articles promoting and informing their performances. They also have videos, photos and bios about the VS models and behind the scenes on photo shoots and commercials.

One of the annual features about the VS Fashion Show is the yearly Fantasy Bra that VS makes. They have all the details about the design and creation of 2011's addition!

They also promote sales by notifying visitors of the apps that they have developed for iPod and iPad.

Facebook

The Victoria's Secret Facebook page is a mix between the comments and customer interactions on their twitter page with the information and entertainment of their All Access website.

Visit all of their digital advertising methods! Don't forget to tune in to CBS for the 2011 Fashion show on November 29th at 10/9c!

<3Kendra