I thought that I would update you on Taylor Swift's perfume, Wonderstruck, and the marketing that they are doing!
Last time I told you that I received a sample on a postcard. It smelled delicious. But, they didn't stop there.
This week I received an email from them asking if I enjoyed the perfume and was able to go out and buy it. If I hadn't bought it yet, they gave links to website where I could purchase the perfume, as well as Taylor's Facebook and Twitter pages.
They had my email because it was one piece of information I had to give up in order to request a sample. I feel like the timing, and use of the email was good. I had received the perfume and enjoy it for a little less than a week, so the fragrance was still fresh in my mind, but I may have needed a little push to go get it, or perhaps I had received it on a busy week and forgot about it.
In addition to the Facebook, Twitter, free sample and email marketing used, I forgot to mention the commercial that has been playing for several weeks! They started playing before I was able to sign up for a free sample (remember, I ran into technical difficulties). If you have seen it, watch it below!
It appears to be the first in a saga of Wonderstruck commercials! If so, I hope to see the new one soon! I love Taylor Swift's songs and Enchanted is great to hear! I'd also like to note that I think that her dress is beautiful!
I'll keep you up to date with fashion marketing that I get!
Have a great Tuesday!
<3Kendra
Oh Taylor Swift... always good to see your face haha
ReplyDeleteNice blog! :)