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I'm a senior Marketing major at the University of Northern Iowa and I'm blogging for my Digital Advertising class. My blog is mostly about online shopping and such because it's awesome. Don't you think? Though so. I also like vampires, so they will be inserted whenever possible. ENJOY!

Wednesday, September 14, 2011

"Liking" Fashion




Many brands have been finding new ways to spread the word about their company and products by using digital advertising.

One way for brands to increase knowledge about what they have to offer is though facebook. They aren't just leaving their social media marketing to their facebook pages...They are looking for responses and actions by their customers and fans!


Have you ever been shopping online and while checking out a product, you noticed a small "f" facebook "like" button. Companies, such as True Religion, Urban Outfitters, Express, Seven for all Mankind, and Burberry are all using this marketing method. Don't believe me? Check it out!!



Throughout recent history the number of online retailers that offer this option have increased a lot. In addition, many online companies allow customers to tweet the product or brand as well as email information!

If you think about it, it's almost crazy how connected facebook is to the world...or at least the cyber world. Thinking about how fast these changes have occurred, and projecting changes into the future...well...it leaves me speechless! Someone, somewhere is brainstorming the next way to reach customers through social media. Who knows...maybe we'll be shopping off of facebook someday!

WOWwednesday.

"fashion fades, online style remains the same." -coco chanel

<3Kendra


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